The Internet has played a big role in people’s daily lives inciting a great impact in various aspects. With the constant development and advancement of technology, it has allowed effortless distribution of information, easier social connection and networking for both entrepreneurs and potential customers.
With this advancement, it also facilitated the evolution of advertising. From the traditional advertising involving conventional methods like print advertisements, magazines and other printed ads for distribution to digital marketing which utilizes the Internet and the use of an electronic device using various social media platforms and websites. This aligns with how people in today’s generation shop – online shopping which still allows and enables shoppers to directly buy goods and services on the web.
Digital marketing has been discovered to have a great potential in helping businesses interact and reach targeted audience through various mediums. With the aid of digital applications, there is no longer a need to spend much just for a single ad and this ad can be easily modified whenever the need arises. It narrow your target audience using the collected data.
With digital marketing, both small and big businesses alike in the modern economy can now be in an even playing field allowing them to make a positive difference with their products and services they offer.
It is the role of a digital marketer to create a strategy that puts clients’ existing and potential customers first. Customer feedback via comments, recommendations which is a powerful counterpart of the traditional word of mouth can attract other potential customers creating a network and possibly building a long lasting client relationship. Thus, it is of real importance for both clients and the digital marketing specialist to consider every minute details of the contents being created for customer feedback can also be considered as a double edged sword knowing that once the product and services does not meet up with the set expectations customers’ may throw and introduce a negative feedback which can possibly affect the dynamics of the business.